Pet food generally refers to plant or animal material consumed by pets. It differs by type of pet such as dog, cat, and fish. This pet food is generally manufactured to meet their nutritional requirements. The middle class underwent a massive expansion in the 19th century as a result of an industrial revolution. The households with disposable income began to keep animals (dog, cat, fish, and others) primarily for the company. Since then, companion animals become an integral part of their families rather than working animals. James Spratt introduced the first dog biscuit in England in 1860. After a huge success in England, Spratt introduced the dog biscuit in a wealthy American market. During 1960’s, many companies adopted canning and extrusion technologies for the production of food for pets to meet the increased demand for the nutritional requirements. The market introduces canned pet food for the customers in the early 20th century.
The idea of domesticating companion animals is embedded in the human psyche, not only in U.S. and Europe but also across the globe. Global pet food market is witnessing growth in the recent years owing to the increasing adoption of pets in the recent years. Recent global pet industry statistics include approximately, 55% – 60 % of the households in America own at least one companion animal and most of which are dogs and cats. Each year approximately 1.5 million pets were adopted and sheltered and it is estimated that 78 million dogs and 85.8 million cats are owned in the U.S. according to the 2015-16 statistics. A high number of companion animal owners in the U.S., especially, believes that the pets will make a positive impact on the physical as well as mental health. The connection which they have with the companion animals led to an increasing nutritional care which in turn raises a huge demand for the pet food products.
As per Envision Inteligence Pet food industry analysis, geographically, North America has major sales in pet food products, the U.S. accounts to have a major share in comparison to other countries in the region. Most of the people in America purchase pet food from various distribution channels including Pet stores, e-commerce, and grocery retail and U.S. pet food market size accounted for over 50% in the North American region. PetSmart and PETCO are the two major pet store chains that provide broadest product selection. Global pet foods sales are growing briskly in the recent years from all sorts of distribution channels and among all pet food sales by channel, E-commerce is a major opportunity for the pet food manufacturers due to free delivery and good customer experience. Chewy and Amazon are the top e-commerce retailers for the pet food and their subscriptions programmes provided by the two retailers are of great convenience. Chewy owned by PetSmart should out for its great customer experience. Moreover, Product innovation, as well as packaging development, is the key to taking advantage of the pet food industry by the manufacturers. Major players in US Pet Food Market Include:
- Mars (Major brands include: pedigree, royal canin, whiskas, banfield, nutro)
- Nestle Purina (Major brands include: friskies, purna one, cat chow, Alpo, Muse, Beneful)
- Big heart pet brands (Major Brands Include: Meow Mix, kibbles ‘n Bits, Milk Bone,9Lives, Natural balance)
As per the Envision Intelligence pet food market report, the pet food market is growing at 4.8% CAGR and the annual sales of pet food are growing at over $17 billion and global pet food market size is estimated to reach approximately $107.42 billion by the end of 2024. Pet food market segmentation in this report includes type, product type, ingredient type, pricing, distribution channel and key countries in each geographic region. Pet food market share in 2016 is occupied by the companies including Nestle S.A., Mars Pet Care, Inc., Hills Pet Nutrition, Del Monte Foods and many others.